Marketing Gets Crushed When Leadership Doesn't Get It
I’ve spent 25 years fixing that divide — helping executives and marketing teams speak the same language so decisions get clearer and execution connects to strategy.
The Real Problem Isn’t Competence.
It’s Credibility.
Marketing doesn’t fail because teams lack skill or effort.
It fails when leadership doesn’t understand what marketing is actually doing or why it matters — and that’s when marketing gets sidelined, underfunded, and blamed.
I bring objective insight and data-backed action that align leadership and marketing — so the organization finally moves from strategy to execution.
What I Do
Translate Marketing
I help executives and marketing teams close the credibility divide—so decisions improve, the data makes sense, and strategy actually gets carried out
Convert marketing activity into business language executives understand and trust.
One Vocabulary
Clear terms. Clear metrics. Clear decisions.
Align Strategy
Connect strategy, execution, and measurement without the politics.
Why Marketing & Leadership Don’t Trust Each Other
Executives doubt the marketing story. Marketing doubts the expectations. And the business stalls — or worse, quietly loses ground.
Activity without impact.
Spending without results.
Effort without outcomes.
Executives See
Potential without buy-in.
Strategy without support.
Vision without resources.
Marketing Sees
Close the divide.
Speak one language.
Operate from one version of the truth.
The Solution
When marketing and leadership speak different languages, everyone loses. I help both sides finally understand what the other needs to perform.
The divide between marketing
and leadership is where
credibility lives — or dies.
The Result
01
Marketing Earns Trust
Teams earn credibility through clear communication and measurable impact that leadership values.
02
Leadership Gains Clarity
Executives see what’s working, why it matters, and how to make better decisions.
03
Business Moves Forward
Strategy connects to execution. Plans happen. Everyone operates from one shared truth.
Who I’ve Helped
I’ve worked with over 400 companies — from early-stage SaaS and security innovators to global brands like Snowflake and SAP Concur.
Across every engagement, one pattern stands out: when marketing is truly understood, credibility grows — and so does impact.
400+
Companies
Across industries and stages, from startups to enterprise leaders.
25
Years
Building, leading, and fixing marketing credibility.
Across every engagement, the pattern is the same: once marketing is understood, credibility grows—and so does impact.
About Me
I’ve been the CMO, the founder, and the outsider who helps leaders see why marketing isn’t landing — and how to fix it.
Over 25 years, I’ve built and led marketing teams, taken companies to acquisition, and advised executives navigating the messy space between strategy and execution.
I don’t sell frameworks or playbooks. I help you see the truth, connect the dots, and act on it.
