What’s the Real Cost of Your Martech?

Buyers evaluate martech based on functionality and fit — but the real cost shows up in how it’s managed, supported, and sunset over time.

This calculator helps you estimate the true cost of a tool across its full lifecycle, including the hidden layers that rarely show up in pricing decks — but show up in your budget later.

If you’re serious about ROI, you need more than a license fee.

You need visibility.

Lifetime Cost of Martech Calculator

Annual License ($)

Annual subscription or license cost. E.g., $2,000/mo × 12 = $24,000

Admin Time (Yearly, $)

Estimated cost of time spent managing the tool each year

Training (Yearly, $)

Time or resources to keep your team trained each year

Process Rework / Tech Debt (Yearly, $)

Hidden cost of workarounds, manual fixes, or outdated config

Opportunity Cost (One-time, $)

Estimated value of the time lost before the tool added value

Initial Setup / Integration (One-time, $)

Implementation, consulting, and integration costs

Decommissioning (One-time, $)

Cost to remove, migrate, or clean up after tool exit

Years in Stack

How many years you expect to keep the tool active in your stack

Enter values above and click "Calculate LCM"

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